Bumble affirmed that a offer featuring the most recent celebrity lover Serena Williams will debut during first 1 / 2 of the SuperBowl.
Per AdWeek, Bumble teased another venture utilizing the playing tennis star, admitting so it would coordinate with all the SuperBowl, although it was not obvious if they happened to be planning to air an offer throughout the game, one of the most-watched annual occasions within the U.S. (and one quite high priced ad buys). Bumble has verified their particular basic SuperBowl ad will feature Serena Williams as well as their brand new campaign “golf ball is in Her legal.”
Bumble, a female-friendly relationship software, is dedicated to their female-empowerment mission. Over the past few years, the brand features debuted choices that appeal especially to women, for example partnering with Moxy Hotels to offer BumbleSpot â verified areas in which Bumble consumers can meet for dates, profession networking, or possible brand-new friendships – in an attempt to make safe areas for females.
The advertisement with Williams will function her increase to star, “not just as a specialist tennis star but as operator, part product, partner and mama,” in accordance with AdWeek. The location was developed by a mostly feminine group and guided by A.V. Rockwell, an award-winning screenwriter and director whoever work discusses dilemmas on battle and oppression.
The content associated with ad would be to motivate ladies to control unique stories, one thing Bumble happens to be excited about through the first of its internet dating software, giving women the energy to really make the very first move.
In an intro movie when it comes down to SuperBowl advertising, that may air February 3rd, Bumble supplied a look of what to expect.
“We’re surviving in some sort of and culture in which men and women are just starting to see in a different way and just starting to understand that we are in the same way powerful and merely as wise and just as smart and just because businesslike as every other male nowadays,” Williams says while watching digital camera, which then pans to the lady offering a basketball in a clear judge. “nowadays you have to appear and inform the story how it must be advised.”
AdWeek pointed out that the female-forward Bumble ad promotion is unusual for a SuperBowl, and that is these types of a male-dominated area, and many more extremely unlikely that a mainly feminine group would make such a SuperBowl offer.
“There are plenty women who tend to be willing and eager [to be engaged for the Super Bowl], and each and every woman involved [in Bumble’s spot] had much love,” Bumble main brand name officer Alexandra Williamson informed AdWeek.
She continued to state: “People will see a unique side to Serena if this ad goes alive, and that I would attribute that to an all-female team concentrating on it.”